Local SEO- Insights
An important factor is the main keyword, which can be included in the business name for online marketing purposes. While the name may sound generic, it will give you a better head start than most of your competitors have had and will get you leads and sales faster than anyone else. For example, if you’re a bakery in a city named Bartholomew, you could have your online business name as Bartholomew Bakery ending with the city name. The name sounds generic, but will help you greatly as you expand your local SEO efforts. This is a powerful, ingenious SEO strategy which is overlooked mostly, and can be your secret weapon to monopolize your rankings in your city. If you wish to learn more about this, visit Local SEO
Your website can also do well by having your name, address and phone number, NAP as we call it in the industry on every page, placed conveniently at a place easily visible to your clients. This is valuable, both from an SEO point of view and from the client’s. You client must not have to fidget about on the website to find a way to contact you and Google must at all times be referenced to your physical address and number so that it knows whom to related the contents of the page to. The best place for this information is in the header or the footer, the former being preferable. Your address helps create trust with the user. How many times have you seen an office address being prominently displayed on every page of the website? This is something that user need and if you deliver, helps them believe you. If you’re willing to take a step further, you can also have a Google Maps placed with your location in it which furthers your cause and helps your prospects easily find your location.
Modern psychology explains that a buyer goes through a variety of different phases before actually making a purchase. You’ll have to be sure to target buyers in the right phase. Your keywords must be carefully selected to get only those people who are serious about purchasing the products or services you are selling. Window shopping is prevalent on the internet too, and you’ll not be happy with having those kinds of visitors to your website. To go about it, put yourself in the customer’s shoes and think of what they’d search for if they were looking for your services. This is process of elimination. Rooting out the wasted keywords can exponentially increase your sales and reduce your efforts all at once. This task is a must and can only be done by you, who has deep insight into your market.
These tasks are time-taking and must be done by an expert. Be sure to hire a local SEO firm of repute with a long list of clients who’ve seen success in their campaigns. The best way would be to talk around in your neighborhood and ask for references from people who’ve profited from local SEO and have seen a good number of clients being referred from their online presence.
While the above points don’t fully encompass the soul of local SEO, they are a good starting point and definitely bring in some sales to encourage you to dive in further. Implement these points efficiently and see your clientele grow, steadily but surely.
